Research: Key Behavioural Drivers
Campaign Journey
Concept 1
Based on completing an adult kit and bringing child like playful fun to the boring.
Concept 2
Game of Life - we could explore some gamification concepts, seeks to make the deep complex thought of end of life more simplistic.
Concept 3
Photography based concept that could be spun up in few iterations with playful taglines to diffuse the slightly uncomfortable concept.
Concept 4
Interactive tiles to explore 4 diverse behavioural drivers quickly and above the fold.
Research Aim
Test a diverse set of engagement campaign concepts with a view to get members to take action on making a binding nomination.
Methodology
The research was conducted through showing a range of concepts then completing a survey about them.
Carried out online through our User Testing platform.
Our candidates were all gainfully employed and not working in the financial services industry.
All candidates had not recently completed a survey
The survey comprised 10 questions. Participants were geographically dispersed across Australia.
