The challenge was to build a scalable design system with the flex and adaptability to work across, web, app, campaign experiences and 2200+ sites in a hub and spoke distribution model.

Central to the digital ecosystem is Education.NSW - with one of the largest digital footprints across Australian government connected to millions of parents and students.

Accessibility is a key requirement, as well as the rapid delivery of emergency comms and the flexibility to adapt to richly developed school brands.

Key research indicated Learning From Home was actually beneficial to a lot of students academically as it provided rich and varied sources to consume learning content.

The project was the uplift and recreation of an existing student portal(web app). Providing direct user-centric access to a wealth of learning materials grouped by subject and mapped to curriculum outcomes.

Business units also needed to advance their capability to communicate key messages to student audience.

Initial qual and quant into student learning behaviours and platforms that appealed to consume learning content.

The problem:

An engagement to rebuild the UI for Fitness First, who were undertaking a content audit and migration to a new platform. Not quite ready to rebuild the structural navigation or IA of the site. The site was performing poorly on conversion which needed to be immediately addressed pre-migration.

The solution:

Analytics indicated the highest user traffic (excluding client IP’s) was actually users interrogating class types and what the offering was. The client still needed the functionality to hero promotional offers, but the existing band was too deep - causing page drop-off.

UI reskinned with hierarchy adjustments and low engagement content moved to lower positions until they could be properly audited.

A vast perception-based campaign to change the mindset on the subject of mathematics, its importance, and dynamism across careers!

This piece of work pertains to the third burst of the campaign. While the first two had performed well across paid and owned media the website performance and traction of the key content was lackluster.

Using a few key discovery workshops with the business sponsors of the campaign I uncovered the key audience groups they were trying to reach by priority. Built out a content strategy per audience group and made detailed reviews of the previous analytics to inform the rebuild of the content and audience landing pages.

Aired is an app that helps users keep track of what content they are watching and their progress through any given show. It also has an inbuilt algorithm that receommends new content based on viewing history, a list of where the content can be found and the ability to share and track with friends.

Functionality spec’d by data availability, features ordered by user testing. Wireframed and moved into UI. IoS only at this stage.

#StayHealthyHSC was a social content campaign to support final year students with the well-being and support through trying circumstances of their final year.

This job included the complete creation of a brand and its artifacts along with the development of a unique platform Me AfterWork. The site allows users to create profiles to showcase themselves as wellness providers.

Whilst working at Run Partners I had the job of branding the agency itself. The work included the website, communications, content and pitches.

We were able to rapidly deploy a brand and ecommerce platform for a client in a very short turn around to assist them in bringing a product to market.

This project was a result of the Malaysian tourism boards investment in the UK market. As well as being noted as a desirable travel location they wanted to create a sense of the nation being a great culinary destination. One such investment in supporting this was to create an international food hub on the Ocado platform. After deciding on a series of relevant products to launch selling on Ocado an appropriate navigation was worked out for all the items in their store. From there we sourced a Malaysian chef to prepare the dishes and art directed a bespoke in-house shoot that generated visual content to be used not only on the online store but also for use across social and live events. 

Illustration of some content resources.

Freyja, a freelance client who having worked in the wine industry for over 20 years wanted to launch her own wine ordering platform in the UK to compete with the likes of Virgin Wines, Naked Wines and Majestic. She wanted a brand and website that was focused primarily on the demographic of young female consumers, based on some research she had done on a market gap. The brief started as a logo and branding job then lead into a full site build and the development of all brand collateral.   

The OFX Group was operating under 6 global brands, for the sake of efficiency they rebranded to one. A branding agency was engaged to design the logo from there all other assets were executed by myself in-house.